Joshpe Law Group Represents Start-up in Merger

Joshpe Law Group Represents Roboinvest in Merger

(New York, NY) — Joshpe Law Group LLP represented Roboinvest, Inc., an innovative online trading and investing company with a focus on social networking, in its merger with Pennaluna & Company Inc., one of the oldest broker-dealers in the country. Roboinvest merged with Pennaluna, an Idaho-based company, in exchange for equity. Roboinvest’s CEO, Michael Giles, has joined the executive management team of Pennaluna and the board of directors.

Roboinvest allows traders and investors to follow each other, to see their trades in real-time, and to assess profits or loss. It is currently integrated with E*TRADE Financial. Giles said, “Merging with Pennaluna gives us access to resources that would have otherwise taken us many years to achieve. We’re an unlikely couple, but a great strategic fit and the smartest way forward for building out Roboinvest. We’re looking forward to joining the Pennaluna team and building the new force in online brokerage.”

Joshpe Law Group attorney, Michael Mooney, added, “It is rare for a start-up to grow as rapidly as Roboinvest has and to enter this kind of business transaction so quickly. But Michael Giles is an experienced operator and visionary with a plan, and we look forward to continuing to work with him and his new team in the future.”

Joshpe Law Group is a boutique Manhattan-based law firm that handles transactional, corporate, and litigation matters.

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